Doro mobile phone keeps it simple

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Doro HandleEasy 330gsm

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November 27, 2008 Like the recently discussed ClarityLife C900, Doro's HandleEasy mobile phones are aimed at the large number of consumers who simply want basic phone functionality without all the bells and whistles. The Swedish company has now entered the U.S. market with two models - the HandleEasy 330gsm and the HandleEasy 326i gsm - both of which feature an uncomplicated design, large display screens and finger-friendly keypads designed for easy calling and text-messaging rather than game playing or web-surfing.

The 3.3 oz, 4.1 x 2.3 x 0.6-inch HandleEasy 330gsm handset features a high-contrast color screen, big-buttons, FM radio, a speakerphone, and SMS functionality while the 3.9 oz, 6 x 2.3 x 0.6-inch 326igsm features a larger keypad with space between the buttons, four prominently positioned speed-dial buttons (ABCD), phone directory, speakerphone, and a "soft-touch" coating over the entire phone so it's easier to hang on to.

Doro sees baby boomers and active seniors as the key market for these products. “Many senior citizens still believe that mobile phones are difficult to use with complicated functions and therefore are reluctant to buy new ones," said Jerome Arnaud, CEO of Doro. "In contrast to other mobile phones on the market, we carefully design our phones according to the needs of active seniors and combine ergonomic demands with functions and simplicity. Baby boomers and active seniors don’t have to adapt their lives to our technology; we’ve already adapted it to their needs.”