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Philips TV-based study to help manage health from home

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Philips TV-based study to help manage health from home

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October 13, 2004 Philips has launched a pilot study to test a secure, personalised healthcare communication platform that connects chronic disease patients at home to their care providers through their television. Philips will be testing this platform - called Motiva - over coming months with the Cardiovascular Associates of the Delaware Valley (CADV), a US-based physicians' group providing complete cardiovascular care to patients.

Comcast Corporation will support the pilot study by providing an IP data connection that enables patients participating in the study to communicate with CADV interactively and receive personalized information.

The pilot study will test how well patients use a TV-based healthcare platform as well as the extent to which patients and healthcare providers adapt to this new type of interactive healthcare delivered over broadband.

Through advanced, easy-to-use remote patient management technology, such as Motiva, Philips aims to improve the productivity of healthcare providers and empower patients to take a more active role in managing their own health.

This in turn can help healthcare organizations deliver more effective care at a lower cost. "In the United States, approximately 78 percent of healthcare spending is on chronic conditions. In fact, cardiovascular disease - the number one killer in the United States - costs over USD $225 billion per year," said Jay Mazelsky, general manager of the new ventures business unit for Philips Medical Systems.

"This includes congestive heart failure, the leading cause of hospital admissions for people over 65, which afflicts about 5 million patients. So home-based patient management solutions, which improve quality of life for the chronically ill and are easy to use by both patients and clinicians, can help address these healthcare challenges."

Paving the way to a new care model

CADV, in cooperation with Philips and Comcast, is enrolling 60 chronic heart failure patients in Cherry Hill, New Jersey, to have a prototype of Philips' personalized healthcare communication platform installed in their homes.

CADV care staff will use a secure, two-way broadband IP data connection and a modem provided by Comcast to share personalized, non-emergency healthcare reminders and educational information with patients in a familiar, intuitive and interactive video-rich manner through the patient's television set.

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