Advertising
Innovative Advertising Ideas Generation Tool
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Perth-based advertising agency Breakthrough has released an original and innovative ideas generation tool specifically focussed on advertising. The card-based system is designed to assist in concept generation and media selection and is one of the cleverest concepts we've seen to help with brainstorming communications strategies. Adpack is a card-based tool made up of trigger or strategy cards which contain proven techniques that are current and relevant in today's business divided into three sections - Media, Offer and Power Words. Each of these cards can be combined to create powerful marketing ideas. Read More
Internet Ad revenues continue recovery
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The Internet continued its resurgence following the 'tech-wreck' when the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced yesterday that US Internet advertising totaled an estimated US$1.745 billion in the third quarter of 2003. Read More
Philips release interactive Gaming Headphones
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Monday October 13, 2003: Philips HG100 Gaming Headphone uses a new Active Motion System incorporating a neck-and-ear shell vibrator and sound enhancers, that when coupled with powerful sound effects and deep bass reproduction add an extra element to the gaming experience. Read More
Full-colour "digital ink" promises ad revolution
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Saturday September 20, 2003: magink is a full-color digital ink technology now being applied in the billboard industry that has the potential to revolutionise the way we view information in every aspect of our lives. Read More
Street communications system promises a connected future
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September 5, 2003 Imagine living in a totally connected city where EVERY person has a high-speed broadband connection and an urban surveillance system provides police and emergency services with wide and immediate coverage. That's the reality of Mervyn Dobbins' NEXiPoster, the winner of the "Best Idea Product Development Stage" category at this week's Yellowpages Business Ideas Grants 2003, and it has far reaching ramifications. NEXiPoster, is part of a system called cityNEX, a new age communication system which automatically provides the city and everyone in it with broadband access and provides public information such as bus timetables and commercial advertising via the large format electronic "NEXiposter" billboards in real-time. Read More
Mobility, Multiplayer and Console-Quality Gaming
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Nokia will release the first of its new mobile game deck line-up in February 2003 - the Nokia N-Gage promises console quality wireless gaming... Read More
Ducati Handlebars for PC and Playstation
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Enthusiast motorcycle manufacturer (and home of Australia's very own World Superbike Champion, Troy Bayliss) Ducati Corse has perpetrated the perfect brand extension in releasing this set of genuine Ducati handlebars for PC and Playstation motorcycle racing games. Complete with force feedback, the handlebars can be procured from Ducati's eStore at www.ducati.com. Read More
Essential Reality P5 Data Glove
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The Essential Reality P5 glove fits over the hand and senses all its movements in three dimensions, becoming the interface to your PC or game console. Read More
